I only ever want to help people who are in the exact same situation as me. This has been the case ever since I can remember, which goes back to about third grade, when I decided that the best thing in the world would be to teach third grade and play my violin for the class.
Then when I got older, I decided that I would tear my hair out if I had to teach third graders, but that sixth graders would be really fun. Of course after middle school, I realized that it would be the worst thing in the world to teach kids just starting puberty, and that AP high school courses were the only classes worth teaching, because at least those kids were mature and eager to learn.
Once I started college, though, I thought that being a professor would be pretty cool, and when I got out of college, I realized I didn’t want to be a teacher in formal education at all. I would much rather hold informal workshops on personal development or writing or graphic design.
And now that I work at a graduate school and advise on blogging for my job, I think it would be pretty neat to create online resources to help teach grown-up people how to blog.
Can you see why it’s hard for me to settle on a business idea? I want to serve others; I just don’t know how best to serve, since my ideal business changes with my life circumstances. So… I’m kind of spinning my wheels over here, but trying all the time to gain traction.
All of this is leading up to me telling you that I’m working on a new website that combines blogging and personal development, and trying to create my “Ideal Customer Avatar.” Who is she? Well, she appears to be…me!—just a slightly less-informed version of me who hasn’t quite figured out as much as I have yet.
This gal (my ideal customer) loves to travel (duh!), enjoys the outdoors, cherishes her independence, reads and writes a lot, relishes weird extreme challenges (like writing a novel in a month), and comes from a unique background that has shaped who she is today. She is still trying to find herself, but has come a long, long way over the years.
But there’s still something missing in her life. She feels like she has stories to tell that aren’t being heard, and doesn’t really know how to share them with a wider audience online, although she knows that it’s possible. Her fear is that she will fade into oblivion without ever pushing herself to accomplish something great. Her motivation to do more than the average person around her comes and goes—sometimes she lies awake at night too excited to sleep, thinking about her next creative project, and sometimes she lies there feeling small and lost with nothing to contribute to the world.
Can I market to this woman? Can I market to myself? Would I buy?
Are there enough people out there who are enough like me to make this worthwhile?
I have so many questions…
Also, Post Script, I’ve set a goal with a friend of mine that I am supposed to make $1 online by the end of April which is coming up fast. If you think you might be interested in supporting me in reaching this goal, start thinking about getting your wallet out, and watch for a forthcoming entry with a “Buy Now” button!
I’m still working out the details, but wanted to share with you what I have so far. Thoughts? I’m eager to hear them.
You might also like: