Working as a One-Person Marketing "Department"

By | September 8, 2009

Everyone has an opinion. This is humbly apparent in design work. As a one-person marketing department this summer, every single thing I created ran the gauntlet of criticism and praise. Every time I churned out something new and had it sitting near my computer for my boss’s review, numerous co-workers would come by, pick it up and study it closely, make a comment or five, then pass it on to someone else who had completely different thoughts.

Maybe I’m a glutton for punishment, I don’t know. But I’ve decided to share with you some of those creations. This way you can see for yourself that I HAVE been busy working (contrary to what some people may think) and you can opinionate if you’d like.

I revised and added many many pages on the Alaska Premier Charters website. This includes writing the text and taking, cropping, and adding photos. The following pages are some of the more extensive ones I’ve done:

I also worked on our online presence away from our website. One of the more exciting things I did was create a mini-website (picture below) that is attached to and links to our main website.

Sometimes “great” ideas flop. Here was one. We thought it might be fun to create something different for our Sitka Fishing Seasons chart. Here is the resulting fish wheel. We got so many negative comments about how hard it was to read and figure out that we dumped the idea, even though I had put a lot of hours into it.

It was time this year to revise the brochure and rate card, so I worked on that for many weeks. The files are now at the printer and hopefully will come back looking good. For now, if you’d like to see the general layout, you can download the online versions from links in the middle of the homepage.

Other things I did this summer:

  • I wrote the Employee Handbook
  • Revised the confirmation letter they send to clients who book fishing trips
  • Revised a 2-sided form to fit all the information on one side
  • Started an e-newsletter (let me know if you want to be signed up)
  • Wrote an article to go in the Huntin’ Fool magazine, which we also advertise in every month, (I designed the ad as well)
  • Created a satisfaction survey
  • Designed the logos to go on screenprinted t-shirts and sweatshirts we ordered to sell.
  • Maintained and updated the two guest computers, and the four office computers (somehow I turned into the “I.T. Guy.”)

So there’s all this, plus the little everyday things I sometimes did, like get the mail, help with housekeeping, drive clients to and from the airport and around town, pay company bills, answer the phone, and the like.

And now people are asking me, “What are you going to do when you leave in a week?” Well, I don’t exactly know. I’d like to take some time off and relax for awhile. Then I’d like to start building up my own business, doing and creating some of the same sorts of things I did for Theresa this past summer. My ideal situation is that I could have a number of small clients who I can do work for while I’m traveling, similar to what I do for Theresa during the off-season. If she needs something, she just calls or emails me, and I get it done and email it back to her. I’m tossing around ideas and open to suggestions, if anyone has a sudden brainstorm!

This summer has been productive and, in most ways, very good. And like all things, it must come to an end. Here is a picture that, to me, says ‘the end of summer.’

“Age does not diminish the extreme disappointment of having a scoop of ice cream fall from the cone. ” ~Jim Fiebig

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3 thoughts on “Working as a One-Person Marketing "Department"

  1. Anna

    Excellent work, Ev:)

    Yes, I actually took the time ad read much of what you linked here.. (makes for good reading while at work.) I did notice one typo-on the FAQ page the 'food options available on boats' question, first sentence in the answer could use a revision:)

    All in all, I think you presented the needed info in well flowing, easy to understand pages.

  2. Anna

    "You never need to worry about what you’ll eat while out fishing; we pack a fresh cooler and a dry box for our boats each of our boats daily."

    That sentence…too many boats.

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