Everyone has an opinion. This is humbly apparent in design work. As a one-person marketing department this summer, every single thing I created ran the gauntlet of criticism and praise. Every time I churned out something new and had it sitting near my computer for my boss’s review, numerous co-workers would come by, pick it up and study it closely, make a comment or five, then pass it on to someone else who had completely different thoughts.
Maybe I’m a glutton for punishment, I don’t know. But I’ve decided to share with you some of those creations. This way you can see for yourself that I HAVE been busy working (contrary to what some people may think) and you can opinionate if you’d like.
I revised and added many many pages on the Alaska Premier Charters website. This includes writing the text and taking, cropping, and adding photos. The following pages are some of the more extensive ones I’ve done:
- Took pictures and cropped the fish out for a fishing species and seasons information page.
- Created 10 Tips for Taking Better Pictures of Your Fish, with example pictures of “do’s” and “don’ts”. (This came in especially handy for getting great “Catch of the Day” photos from clients. See below for more on that.)
- Wrote a biography about Theresa and Alaska Premier Charters so people could learn more about her experience in the fishing industry.
- Added information and pictures to the vessels page.
- Wrote all the information and took most of the pictures for the pages associated with lodging.
- Same with most of the pages associated with information about Sitka, Alaska.
- And since people always call with the same types of questions, I wrote an extensive list of Frequently Asked Questions.
- “Catch of the Day” was something I did every day during the summer. Clients fishing with us would bring me their digital pictures, from which Theresa and I would pick 1-4 and post on the website homepage for that day. All those pictures are still in a photo album on the site.
- Another thing I did was help set up a webcam, which I’ve never done before. It’s located on top the lodge and looks out over the harbor that I get to see every single day.
I also worked on our online presence away from our website. One of the more exciting things I did was create a mini-website (picture below) that is attached to http://goplayoutdoors.com/ and links to our main website.
Sometimes “great” ideas flop. Here was one. We thought it might be fun to create something different for our Sitka Fishing Seasons chart. Here is the resulting fish wheel. We got so many negative comments about how hard it was to read and figure out that we dumped the idea, even though I had put a lot of hours into it.
It was time this year to revise the brochure and rate card, so I worked on that for many weeks. The files are now at the printer and hopefully will come back looking good. For now, if you’d like to see the general layout, you can download the online versions from links in the middle of the homepage.
Other things I did this summer:
- I wrote the Employee Handbook
- Revised the confirmation letter they send to clients who book fishing trips
- Revised a 2-sided form to fit all the information on one side
- Started an e-newsletter (let me know if you want to be signed up)
- Wrote an article to go in the Huntin’ Fool magazine, which we also advertise in every month, (I designed the ad as well)
- Created a satisfaction survey
- Designed the logos to go on screenprinted t-shirts and sweatshirts we ordered to sell.
- Maintained and updated the two guest computers, and the four office computers (somehow I turned into the “I.T. Guy.”)
So there’s all this, plus the little everyday things I sometimes did, like get the mail, help with housekeeping, drive clients to and from the airport and around town, pay company bills, answer the phone, and the like.
And now people are asking me, “What are you going to do when you leave in a week?” Well, I don’t exactly know. I’d like to take some time off and relax for awhile. Then I’d like to start building up my own business, doing and creating some of the same sorts of things I did for Theresa this past summer. My ideal situation is that I could have a number of small clients who I can do work for while I’m traveling, similar to what I do for Theresa during the off-season. If she needs something, she just calls or emails me, and I get it done and email it back to her. I’m tossing around ideas and open to suggestions, if anyone has a sudden brainstorm!
This summer has been productive and, in most ways, very good. And like all things, it must come to an end. Here is a picture that, to me, says ‘the end of summer.’
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